Despite greater price awareness, people are still keen to travel, and Swiss citizens continue to seek relaxation beyond their country's borders. Safety is a key factor when choosing a destination.
Press and Media
Allianz Partners Switzerland
High security requirements and cost awareness characterise holiday planning – yet the desire to travel and wanderlust continue to grow unabated
10/09/2025
Dream versus reality - travellers have a longing for change, but do not (yet) change their behaviour
11/09/2024
While the intensity of travel continues to increase and the market remains largely stable, trends such as overtourism, seasonality and workation are creating new impetus.
New CEO / Managing Director
26/02/2024
Allianz Partners Switzerland makes early arrangements for CEO succession. Pia Bodner, previously Head of the Office of the CEO of Allianz Partners Group, will succeed Olaf Nink as CEO of Allianz Partners Switzerland on 01. May 2024.
Purse instead of pandemic - the return to old behaviour patterns under aggravated conditions
06/09/2023
Booking behaviour is changing back to old patterns, while the issue of sustainability in travel planning is still far from being a mass phenomenon.
Switzerland with highest travel confidence and largest development in Europe
13/06/2023
The latest Allianz Partners study on travel confidence shows that the Swiss population has a high willingness to travel despite natural disasters, rising travel costs and security concerns. Switzerland leads not only in Europe but also in domestic tourism, recording a significant increase in travel confidence as well as travel budgets.
Change in management board
08/11/2022
With effect from 1 January 2023, Nico Zehnder will take over as CEO of our company in Bern, Medi24.
The uncertainties of the last few years still run deep and lead to an evasion effect on immediate near-term targets
08/09/2022
The recovery of the travel market has accelerated further, but has not yet reached pre-Corona levels. Many uncertainties about further Corona waves are dampening the desire to travel. The wanderlust is there, from the USA to Canada, Iceland, Thailand, Japan and Australia - but most people are still travelling within Switzerland or to neighboring countries.
Rising costs will be the biggest challenge for travellers this biggest challenge for travellers this summer
13/06/2022
As the world begins to move away from Covid 19 restrictions, a new, monetary obstacle has emerged to impose a restriction on travellers. The uncertain economic situation poses the biggest challenge for travellers this summer. This the second edition of the International Travel Confidence Survey of 9,107 people in 9 countries.
Mr. and Mrs. Swiss want to go on winter vacation
20/12/2021
The results of the International Travel Confidence Survey show Mr. and Mrs. Swiss are keen to travel abroad again by spring 2022. Compared to other countries such as Spain, Italy or America, however, they are not planning too far ahead. More than 9,000 people from Switzerland, Austria, France, Germany, Italy, Spain, the Netherlands, the UK and the USA were surveyed for this study.
Short-term and with their own car - this is how Mr and Mrs Swiss travel today
14/09/2021
In the last 12 months, travel has once again dropped sharply compared to pre-Corona years. From a pre-Corona average of 2.8 holidays per year, Mr. and Mrs. Swiss currently travel only 1.7 times.