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Jaguar Land Rover and Allianz Partners launch Simply Drive

Jaguar Land Rover (JLR) and Allianz Partners launch a new programme, Simply Drive, to give clients instant and complimentary insurance cover for first month. 

  • Embedded insurance programme, Simply Drive, will offer clients seamless and instant insurance for new Range Rover, Defender, Discovery and Jaguar purchases

  • Clients can immediately start enjoying the driving experience as part of modern luxury purchase journey

  • New insurance programme is the first product from the collaboration which will be available across eight markets in Europe 

  • Programme is already live in Germany and will be rolled out in Austria, Belgium, France, Italy, Netherlands, Portugal and Spain* 

Munich, 29 June 2023 - JLR and Allianz Partners have announced the launch of an embedded insurance programme, to enhance the purchasing experience for Range Rover, Defender, Discovery and Jaguar clients across Europe.

The Simply Drive service will be available on all new vehicles, offering clients the convenience of immediate and complimentary insurance cover for the first month of ownership, making their purchase quicker and easier.

This seamless service is the first product from JLR’s new, long-term partnership with Allianz Partners, a world leader in Business-to-Business-to-Consumer insurance and assistance services.  Over the next year, the insurance offering will be available across eight European markets and epitomises the modern luxury purchase experience for Range Rover, Defender, Discovery and Jaguar clients.

François Dossa, Executive Director, Strategy and Sustainability, JLR said: “Our ambition is to offer clients a truly modern luxury experience in all that we do, and we are delighted to be working with Allianz Partners to enhance our clients’ modern luxury ownership experiences. 

“We have co-created an innovative mobility solution offering our clients the benefit of convenience and assurance of seamless, immediate insurance coverage from the first moment they purchase their new vehicles.” 

Jean-Marc Pailhol, Member of the Board and Head of Global Strategic Partnerships at Allianz Partners said: “This programme marks the beginning of a long-term partnership with JLR to deliver superior digital and innovative solutions and peace of mind to clients. 

“We are proud that JLR appointed us as partner of choice for supporting their Reimagine strategy and by making car insurance a ‘by default’ component and seamless experience in their client car purchasing journey.”

The Simply Drive service went live in Germany this month and will be rolled out across Austria, Belgium, France, Italy, Portugal and Spain over the next year*. The product will be integrated into the vehicle purchasing journey for Range Rover, Defender, Discovery and Jaguar clients. The programme is enabled through technology developed by simplesurance, as a key pillar within Allianz's platform strategy, to allow seamless integration of Insurance products across markets.
Allianz Partners-JLR partnership-press-release.pdf 173 KB